Explosive flavors and pure joy
Capital Heladeria is a local ice cream store in Cota, a small town near my hometown of Bogotá, Colombia. I was thrilled to be involved in this branding project, as I put all my heart into making it authentic. It was a family business striving to fulfill one of its dreams, and I was thrilled to contribute!
In developing this branding, I went through several stages to ensure the result would be effective and unique. In the initial stage of defining the brand, I conducted a survey to discover what ice cream evokes in people in town. Based on the most common responses of "happiness" and "delicious," I chose to adopt a playful and colorful style.
This color palette enabled me to experiment with the colors, resulting in a cohesive and distinctive outcome. The use of pastel colors aligns perfectly with the Capital brand, conveying a sense of playfulness and joy.
I not only designed a vibrant visual concept for Capital Heladeria, but also created versatile templates for social media content. These templates empower the client to share their own content while maintaining brand consistency. The visual concept has even elevated the brand, allowing them to sell ice cream in large takeaway packaging.
It's always a pleasure for me to assist local businesses. There's nothing more rewarding than being part of their growth and witnessing how their dreams come true; it's priceless!
