Capital: blast of flavours and joyful

Capital Heladeria is a local ice cream store located in Cota, a little town close to Bogota, Colombia. I was so happy of coming alive this branding project where I put all my heart to make it real as it was a family business who strived to come true one of their dreams. And I was really glad to contribute!

My process to create this branding passed for different stages in order to assure the outcome will be effective and unique. In the definition stage of Capital Branding, I asked people how they feel when they think of ice cream and many of them just seemed happy and delighted about it. Therefore, I decided to use a playful and colourful style since that’s what ice cream triggers.

This tetradic colour palette allowed me to played with the colours to create a harmonious result that truly stands out. Pastel colours perfectly match with the concept of Capital brand because they convey playfulness and joyful.

I also designed some templates for social media content so the client was able to post their own content and use the templates to keep consistency within the posts. The visual concept has elevated the brand even to sell ice cream in large takeaway packaging.

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It’s always a pleasure for me helping local businesses. There’s nothing more rewarding than being part of their growth and witness how their dreams come true, priceless!